How We Helped a Home Service Company During the SLOW Season

So, picture this: a home service company in Metro Atlanta was feeling the chill of the slow season. They came to us, feeling a bit stuck, and we rolled up our sleeves to help them out. What followed was pretty awesome – we dug into their marketing playbook, shook things up with a cool cold-calling campaign, and boom! The results were mind-blowing. Here's the scoop on how we turned their winter woes into wins.

Spotting the Problem: Our pals at this home service company were feeling the pinch when business slowed down during fall and winter. We took a peek at what they were up to and noticed a golden opportunity hiding in plain sight – their past customers. Turns out, many of them had slipped through the cracks and hadn't called on our client's services in a while. Time to wake 'em up!

Cooking Up a Plan: We didn't mess around. We cooked up a plan to reconnect with these dormant customers, and our secret sauce? A sizzling hot cold-calling campaign. Armed with our trusty data, we dialed them up, chatting them up and reminding them why they fell in love with our client's services in the first place.

Making Magic Happen: Fast forward through a couple months of hustle and bustle, and the numbers spoke for themselves. Out of the 600 folks we reached out to, a whopping 150 said, "Heck yeah, sign me back up!" That's a solid 25% jumping back on board.

Our Fee? Just Right: Now, you might wonder what all this awesomeness cost. Well, we're all about fair deals. We kicked things off with a flat fee of $1000 to cover our groundwork. But here's where it gets interesting – we're believers in putting our money where our mouth is. So, we sweetened the deal with a commission of 15% from the clients who jumped back in within two months. Win-win, right?

Wrapping It Up: Our little adventure with the home service company in Atlanta shows what can happen when you mix a bit of creativity with some good old-fashioned hard work. By giving their marketing a shake-up and reaching out to forgotten friends, we helped them sail through the slow season. So, if you're feeling stuck, give us a shout. We love turning challenges into success stories – just like this one!